7 Best Event Marketing Ideas for 2027
October 29, 2026
Planning next year's events? These seven event marketing ideas for 2027 help you sell tickets and get attendees talking about your event online. Each one can be tested with the audience you already have, and none depends on made-up forecasts.
1. Let attendees disclout their tickets
A Disclout is a second, lower price at checkout that a buyer can accept in exchange for creating and posting content about the purchase. For events, that means a cheaper ticket for people who agree to post from the event. When someone picks that price, they disclout their ticket. You set the discount range and what each post must show. See how Disclout works.
2. Build moments people want to film
A great backdrop, a reveal, a first song or a tasting table gives attendees something to capture. Plan two or three of these moments on purpose and tell guests where they are.
3. Give attendees a simple content prompt
"Show us your first five minutes" is easier than "make a post." One clear prompt leads to more useful content. Our guide on collecting UGC at events has more prompt ideas.
4. Reward early buyers, not just big audiences
Early-bird pricing still works. Pair it with a posting offer so your first buyers also become your first promoters, weeks before the doors open.
5. Reuse attendee content for next year
Posts from this year's guests are the best ads for next year's event. Ask for reuse permission in the ticket terms so you can use the best clips later. Read about using UGC in paid ads.
6. Make disclosure easy
Anyone who got a cheaper ticket for posting should say so. The FTC's disclosure guidance explains how. Give attendees a ready-made line they can copy.
7. Measure posts per ticket sold
Track how many usable posts you got, what each cost in discounts, and how many new ticket buyers came from them. Our guide to UGC metrics covers the basics.
A simple 2027 event plan
- Pick one event to test with.
- Offer a Disclout on tickets and set your discount range.
- Plan two filmable moments and one content prompt.
- Add reuse permission and a disclosure line to the ticket terms.
- Count usable posts and new buyers after the event.
Want help planning a 2027 event pilot? Book a demo.