What Is Disclout? A Second Price at Checkout, Explained
September 22, 2026
Every online store shows one price. Disclout is built around a second one: a lower Creator Price that a shopper can choose in exchange for agreeing to post about the product after it arrives. The regular price stays on the page. The shopper decides which one to pay.
This article explains the model, what each side commits to, and what a brand has to decide before running it. If you want the shopper-side walkthrough, see how it works for shoppers.
The two prices, side by side
On a $120 item, a store might show the regular price at $120 and a Creator Price at $78. The $42 difference is the discount, and it is granted at the moment of purchase, not refunded later. In exchange, the shopper accepts a defined content requirement: a specific format, on a named platform, by a stated deadline.
Two things make this different from a coupon. The discount is conditional on an action taken after delivery, and the terms of that action are shown before the shopper commits.
What the shopper agrees to
In the Disclout flow, choosing the Creator Price asks the shopper to name the public social account they intend to post from. The account is checked, the offer is shown with its exact requirements, and the shopper accepts before paying.
- A specific post. One piece of content about the item purchased, in the format the brand specified.
- A deadline. Typically counted from delivery rather than from order date, since nobody can film a product that has not arrived.
- A named account. The post has to come from the account given at checkout, and that account usually has to stay public long enough to be checked.
- A stated consequence. If the post does not appear, the brand's policy applies. That might mean the difference is charged, the deadline is extended, or it is waived. The shopper sees which one before choosing.
What the brand controls
The economics belong to the brand. It sets which products are eligible, the discount range, the platforms that count, what the post must show, the deadline, and how long the post must stay live. A shopper's Creator Price can vary within that range, which is why two people buying the same item may be shown different numbers.
Reuse rights are a separate decision and should be stated explicitly. Being able to see a public post is not the same as having permission to run it as an ad. If you want ad rights, ask for them in the terms the shopper accepts.
Where the model fits, and where it does not
It fits products people can show: apparel, footwear, beauty, home goods, gear. It fits brands that already get tagged and want more of it on predictable terms. It fits teams that need a steady flow of customer-shot video for paid ad creative.
It fits poorly where margins cannot absorb a discount on orders that produce nothing usable, where the product is sensitive or private, or where a brand is not prepared to enforce — or forgive — a missed deadline consistently. A discount-for-a-post offer you will not enforce is just a discount.
Before you run it
Decide the six terms of the offer first; the Creator Price design checklist walks through them. Then decide how you will judge the result, because selection rate alone will not tell you whether the offer earned its margin — see how to measure customer-created content.
To see the checkout flow itself, start on the Disclout homepage.