7 Best Ways to Get Social Media Content for Your Brand

October 30, 2026

Every brand needs a steady flow of social media content, and very few teams can film it all themselves. The good news: you do not have to. Here are seven practical ways to get social media content for your brand, from your own customers to hired creators, with what each one is best for.

1. Let customers disclout their purchase

A Disclout is a second, lower price at checkout. A shopper can choose it in exchange for creating and posting content about what they bought. When they choose it, they disclout the purchase. You get real posts from real buyers, shared with their own followers, and you only give the discount to people who agree to post. Learn how Disclout works.

2. Ask happy customers after delivery

A short email or text a few days after delivery can ask for a photo or video. Make the ask specific ("show how it fits") and easy to answer. Our guide on getting UGC from customers has more ideas.

3. Reuse posts that already tag you

Customers may already be posting about you. Search your tags and mentions, then ask each person for permission before you reuse their post. Never repost without asking.

4. Turn events into content

Pop-ups, launches and classes are full of filmable moments. Give guests a simple prompt and a good spot to film. See how to collect UGC at events.

5. Hire UGC creators for ad videos

When you need polished ad files to a strict brief, paid UGC creators can deliver them. The trade-off: the content comes from hired people, not buyers, and it usually is not posted to their followers. Compare options in where to source UGC for paid ads.

6. Send products to creators you like

Gifting products to creators who fit your brand can lead to posts, but there is no guarantee they will post. It works best with clear, friendly expectations.

7. Make simple content with your team

Behind-the-scenes clips, packing orders, and quick product tips are easy to film on a phone. They show the people behind the brand and fill gaps between customer posts.

Tips for any method

• Build each request around one question a future buyer has.
• Ask for reuse permission before you need it.
• Make sure anyone who got a discount or gift discloses it. The FTC's disclosure guidance explains how.
• Track what each usable post costs. See UGC metrics to track.

Want your buyers creating content at checkout? Book a demo.