The Best Way to Get Customers to Post About Your Brand: Disclout
October 30, 2026
Your happiest customers are your best marketing. The hard part is getting them to actually post. This guide explains why most requests fall flat, and why letting shoppers disclout is the simplest way to get real buyers posting about your brand.
Why asking customers to post usually doesn't work
Follow-up emails asking for a photo get ignored. Hashtag contests reward a few people and miss everyone else. Hunting for influencers takes weeks of searching, emailing and shipping free products, with no promise anyone posts. The problem is timing and motivation: the ask comes after the excitement of buying has faded, and there's nothing in it for the shopper.
What is a Disclout?
A Disclout is a second, lower price at checkout that a shopper can accept in exchange for creating and posting content about the purchase. It's also a verb: to disclout means to choose that price. "I disclouted my new sneakers — I paid less and posted about them."
How Disclout works for your brand
- You choose which products or tickets get a Disclout, and your smallest and biggest discount.
- At checkout, shoppers see two prices: the normal price and the lower Disclout price.
- Disclout looks at each shopper's social profile and picks their discount, always inside your range.
- The shopper pays less and posts about what they bought.
- Our patent pending software checks the post. Nothing is needed from you or the shopper.
See the full walkthrough on how Disclout works.
Why Disclout is the best way to get people to post
- Perfect timing. The offer appears at checkout, the moment a shopper is most excited about your product.
- A real reason to post. Shoppers save money now, so posting feels like a fair trade, not a favor.
- Every buyer can join. You don't need to find influencers. The people already buying become your creators.
- You set the rules. You control the discount range, which products qualify and what each post should show.
- Posts people trust. Content comes from real buyers sharing with their own friends and followers.
- No outreach work. No emails, negotiating or shipping free products.
Disclout vs. other ways to get posts
Review apps collect photos for product pages, but those rarely reach social feeds. Hired UGC creators make polished ad files, but they aren't your buyers and usually don't post to their own followers. Gifting can lead to posts, with no guarantee. A Disclout ties the discount to the post, so you get social content from real customers. Compare more options in 7 ways to get social media content.
Works for products and events
Shoppers can disclout a hoodie, a skincare set or a festival ticket. For events, attendees pay less and post from the event. Read how to collect UGC at events.
Keep it honest
Anyone who gets a discount for posting should say so. The FTC's disclosure guidance explains how. Honest posts protect your brand and build trust.
Get started
Pick one product your customers love to show off, set your discount range and let shoppers disclout. Want to see it on your store? Book a demo or explore Disclout for brands.